Uber accelerates its “super app” ambition with hotels, but the market watches margins By Ion Jauregui – Analyst at ActivTrades Uber Technologies has taken another step in its expansion strategy by integrating hotel bookings into its application through an agreement with Expedia Group, reinforcing its positioning as an integrated digital services platform. The initiative, presented in a context of increasing technological competition, will allow users to book accommodation directly from the app, with discounts and cashback systems designed to strengthen its ecosystem, especially Uber One, which continues to expand its global user base. This move aligns with the vision of replicating Asian models such as WeChat, integrating multiple services into a single interface. Beyond the strategic impact, the market finds support in fundamentals that have strengthened in 2025. Uber closed the year with revenues of around 52 billion dollars, representing growth of approximately 18% year-on-year, accompanied by net income above 10 billion dollars, partly driven by favourable tax effects. At the operating level, the company has shown a clear improvement in efficiency, with adjusted EBITDA reaching approximately 8.7 billion dollars for the full year, reflecting a significant advance in business model profitability. The last quarter of 2025 confirmed this trend, with revenues growing nearly 20% year-on-year to around 14.4 billion dollars, while adjusted EBITDA increased by 35%, highlighting the company’s ability to scale its platform while maintaining operational discipline. In addition, free cash flow generation exceeded 9.8 billion dollars for the year, consolidating one of the key pillars of the bullish narrative. Looking ahead to the first quarter of 2026, the company’s own guidance anticipates gross bookings between 52 and 53.5 billion dollars and adjusted EBITDA in the range of 2.37 to 2.47 billion, implying continued growth, although at a more moderate pace and under increasing pressure on expectations. This nuance is relevant, as the market has started to show sensitivity to any sign of slowdown or margin compression. In this context, the entry into the hotel business introduces a new growth vector, but also uncertainty. The real monetisation of the Expedia agreement, together with the impact of incentives such as discounts and cashback, could partially dilute margins in the short term, especially if the priority continues to be user acquisition and retention within the ecosystem. UBER technical analysis (Ticker: UBER) From a technical perspective, Uber Technologies Inc has maintained a medium-term bullish structure that began to lose momentum from July 2025 onwards, giving way to a corrective phase that brought the price back to levels seen in April of the same year. This move has developed in an orderly manner, with two notable rebounds in February and March 2026, helping to define a well-established sideways range. Within this context, the stock has formed a consolidation channel between 68.46 and 79.51 dollars, with a point of control around 74.17 dollars, a level where the stock closed the last session and which currently acts as the volume equilibrium zone. Recent price action places the stock in the upper-middle part of the range, following the prior bullish impulse, suggesting a technical pause as the market digests growth expectations and awaits further catalysts, with particular focus on the upcoming earnings release. In the event of a positive reading, the most likely scenario would involve another attempt to test the upper boundary of the range, with potential for further upside extension in case of a sustained breakout. If this level is breached, the next relevant technical target is located around the 200-day moving average, currently near 80.55 dollars. Conversely, a rejection at resistance would imply continuation of the sideways structure, with a possible third retest of the support zone. Regarding moving average structure, a relevant transition phase can be observed. The previous bearish configuration, with the 50- and 100-day moving averages below the 200-day average, is beginning to show signs of compression, with a progressive tightening that could anticipate a trend change if a directional breakout in price is confirmed. Momentum indicators support this consolidation scenario. The RSI remains in neutral territory after the correction that began in February, while the MACD is still in positive territory, although with a declining histogram, reflecting a reduction in short-term bullish momentum. Meanwhile, the internal ActivTrades US Market Pulse indicator shows extreme risk-on conditions in the US market, suggesting a highly complacent environment and potential broad overbought conditions, a factor that may amplify both continuation and corrective moves. Overall, Uber’s technical setup reflects an asset in a decisive phase: between the consolidation of a prior bullish leg and the potential resumption of the trend, dependent on the market’s ability to resolve the current range with clear volume and direction. In conclusion, Uber Technologies is advancing decisively towards an integrated platform model, expanding its ecosystem beyond transportation and delivery to incorporate higher-value verticals such as accommodation. The growth narrative remains supported by stronger fundamentals in 2025, with sustained improvements in revenue, operational efficiency, and cash generation. However, the market is increasingly distinguishing between expansion and profitability. The entry into new businesses reinforces long-term potential, but also adds execution complexity and potential margin pressure in the short term. At this stage, Uber’s story is entering a more demanding phase: it is no longer only about scaling, but about demonstrating that this expansion can be sustained without compromising financial discipline. The balance between growth and profitability will ultimately determine whether the company consolidates its transformation into a true global “super app” or whether the market begins to demand greater selectivity in its expansion path. ******************************************************************************************* The information provided does not constitute investment research. The material has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and such should be considered a marketing communication. All information has been prepared by ActivTrades ("AT"). The information does not contain a record of AT's prices, or an offer of or solicitation for a transaction in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information. Any material provided does not have regard to the specific investment objective and financial situation of any person who may receive it. Past performance and forecasting are not a synonym of a reliable indicator of future performance. AT provides an execution-only service. Consequently, any person acting on the information provided does so at their own risk. Political risk is unpredictable. Central bank actions can vary. Platform tools do not guarantee success.

UBER has remained in a well-defined long-term uptrend since mid-2022. Over the past two years, price action has traded within a rising channel, consistently respecting both the lower support trendline and the upper resistance boundary. The most recent correction toward the lower bound of the channel resulted in a decline of approximately 37%, representing a healthy pullback within the broader bullish structure rather than a deterioration in trend. Following the successful retest of the lower channel support, price has shown a notable reaction off those lows, followed by two consecutive attempts to reclaim and break above the most recent local resistance area — a key signal that buyers are actively defending current levels. More importantly, the latest rebound has managed to break above the short-term descending parallel channel that had been containing the correction, suggesting that bearish momentum is beginning to fade. From a price structure perspective, the recent formation also resembles a potential double bottom, a classic reversal pattern that typically signals exhaustion in selling pressure and opens the door for a continuation move to the upside if confirmed with a breakout above neckline resistance. Momentum indicators are beginning to align with the bullish thesis. On the RSI, we can observe an early breakout signal, often considered a leading indication of improving momentum. Meanwhile, the MACD is currently developing a bullish crossover, reinforcing the possibility of a trend reversal in favor of buyers. Adding a fundamental sentiment layer, recent insider activity shows a purchase of approximately $1.6 million by the company’s CFO, representing a 357% increase in their position at the end of February — a signal that may strengthen bullish conviction from a positioning standpoint. As long as price holds above the recent support zone, the technical structure favors a continuation toward higher levels and a potential retest of the upper boundary of the broader ascending channel.

NYSE:UBER is no longer best read through a bearish lens because the prior downside draw failed to complete. Price attempted to work lower, but instead of delivering from internal liquidity into the lowest external swing, it reversed, broke the swing high tied to that failed raid, and shifted the structure. That break matters because it created a valid bullish sequence. Once C traded above A, the sequence opened a bullish C target and confirmed that price was no longer delivering toward the lower ERL. It had already taken A, which also served as external liquidity, and that changes the draw. From here, the market looks more like ERL has been cleared and price is now working toward bullish internal liquidity above. The BC zone below is the area that matters most on a pullback, because that is where price can rebalance and gather fuel before trying to continue into the open C target. The bullish case weakens if price starts accepting below BC instead of reacting from it. Until then, the sequence favors continuation higher, not because BC is an entry by itself, but because structure, liquidity, and draw are now aligned. Disclaimer: This is not financial advice.

UBER is still respecting the rising wedge structure in blue, printing higher lows and maintaining a bullish bias. As long as price holds above the lower bound of this wedge, the plan remains the same 👇 We will be looking for trend-following long setups. However, for the bulls to fully take control and kick off the next impulse move, a key confirmation is needed: A break above the last major high marked in blue. Until then, it’s structure first… confirmation second. Holding support = bullish bias Breaking highs = acceleration 🚀 Will UBER break and run? ⚠️ Disclaimer: This is not financial advice. Always do your own research and manage risk properly. 📚 Stick to your trading plan regarding entries, risk, and management. Good luck! 🍀 All Strategies Are Good; If Managed Properly! ~Richard Nasr

Uber is now on a long term trendline which acts as a support setting up the stock for a rally. The price is crossing across multiple moving average indicators probably due to position building ahead of the company's Q1 earnings. As we can see the volume (and the the selling also) has shrinked most likely indicating a setup for a move. Combined with the trendline this could act as a clear upward move in the short term.

Uber Technologies (UBER) is currently presenting a high-conviction technical setup, sitting precisely on the dynamic support of a broad long-term ascending channel. The stock has completed a healthy corrective phase, testing the lower trendline in a major confluence zone where historical buying pressure has consistently reactivated. This proximity to a critical level allows for an exceptional risk/reward profile: a disciplined stop loss can be placed just below the support area (around $66-$67), while the primary target aims for the psychological resistance of $100**, aligning with the upper boundary of the channel. Technical indicators strongly support this thesis. The MACD is beginning to curve toward a bullish crossover, signaling the exhaustion of selling momentum, while cyclical oscillators show a clear rebound from oversold territory. Further strengthening this outlook is the historical seasonality as highlighted in the "Average Year" chart which indicates that UBER typically enters a constructive trend during this period. From a fundamental perspective, Uber is reaping the rewards of unprecedented operating leverage. The company has evolved beyond pure growth into a phase of structural profitability, characterized by expanding EBITDA margins and robust Free Cash Flow generation that supports aggressive share buybacks. Their "asset-light" autonomous driving strategy is a significant game-changer: rather than manufacturing hardware, Uber is positioning itself as the global operating layer for robotaxis through strategic partnerships with manufacturers like Lucid and Rivian. This allows Uber to dominate the distribution network without the burden of hardware R&D costs. Additionally, the exponential growth of the Advertising segment and the success of the Uber One membership program are transforming the app into a high-fidelity ecosystem. High-margin ad revenue is accelerating net income growth, while the subscriber base ensures predictable, recurring revenue. With Wall Street price targets consistently orbiting above $100, this technical entry point represents a prime opportunity to build a position in a market leader experiencing a powerful fundamental acceleration.

Uber the undervalued taxi ( robotaxi) company has came down to its ascending channel support zone. As the world is embracing robotaxis. Uber could be the leader. As it already has a worldwide taxi service. Now expanding to robotaxis is easy because they already have the customers.

3/27/26 :: VROCKSTAR :: NYSE:UBER welcome back old friend - not wed to it - detailed mkt thoughts in my NASDAQ:SBET y'day so won't rehash - but 13x EBITDA for EBITDA growing 2x and as "the" dominant ex-TSLA beneficiary of self-driving (with NVDA's help too) not bad - nearly 7% fcf yield - not "data center" focused, but strong network (buy networks in 2026-30!) - high quality "tech" at near 20x PE is the way to go in this mkt. - rn this is only sub 1% position, but i'd like to make it meaningful again V

**Uber is sitting directly on a long‑term rising trendline, and this is the most important technical decision point on the chart. A clean breakdown opens a deep correction toward your T1–T4 levels, while a bounce can restart the uptrend toward new highs.** Below is a clear, structured, scenario‑based analysis tailored to the trendline you provided. --- # 📉 **1. Trendline Analysis (Daily Chart)** ### **Primary Observation** - Uber has respected this **multi‑year ascending trendline** since mid‑2022. - Current price (**~\$72**) is **testing the trendline from above**. - A break here is **high‑impact** because it ends a 3‑year uptrend. ### **Market Context** - Analysts remain strongly bullish with an average target of **\$105–\$107** . - But technical structure can still correct deeply before resuming higher. --- # 📊 **2. Key Levels (from your chart)** | Level | Price | Meaning | |-------|--------|---------| | **Trendline** | ~\$72 | Critical support | | **T1** | **\$61** | First major support after breakdown | | **T2** | **\$51** | Structural support (2023 base) | | **T3** | **\$38** | Deep correction zone | | **T4** | **\$29** | Extreme bearish target | --- # 🔮 **3. Scenario Analysis (Breakout / Breakdown)** ## ✅ **Scenario A — Trendline Bounce (Bullish)** **Probability: Medium** **Trigger:** Daily close **above \$73–\$74** with strong volume. ### **Targets** - **Target 1:** \$80 - **Target 2:** \$90 - **Target 3:** \$105–\$107 (aligned with analyst consensus) ### **Why this happens** - Trendline holds as long‑term support. - Buyers step in at a historically defended level. - Macro sentiment supports large‑cap tech. --- ## ❌ **Scenario B — Clean Breakdown Below Trendline (Bearish)** **Probability: High** **Trigger:** Daily close **below \$70**. ### **Targets** - **T1:** **\$61** (first major flush zone) - **T2:** **\$51** (strong structural support) - **T3:** **\$38** (full trend unwind) - **T4:** **\$29** (extreme capitulation scenario) ### **Why this happens** - Multi‑year trendline breaks → long‑term funds reduce exposure. - Momentum traders flip short. - Market rotates away from high‑beta tech. --- ## ⚖️ **Scenario C — Fake Breakdown → Reclaim (Bullish Reversal)** **Probability: Medium‑Low** **Trigger:** Wick below \$70 but close back above \$72–\$73. ### **Targets** - **\$80**, then **\$90** - Potential retest of **\$105–\$107** later ### **Why this happens** - Stop‑hunt below trendline. - Institutions accumulate at discounted levels. - Strong earnings or guidance shift sentiment. --- # 🧭 **Executive Summary ** - Uber is at a **major inflection point**: hold the trendline → bullish continuation; lose it → multi‑level correction. - The **clean breakdown scenario is currently the highest‑probability** because price is sitting directly on the trendline with weakening momentum. - However, analysts still project **~40% upside** toward **\$105–\$107** if the long‑term trend resumes. --- Note: with help of Copilot AI

NYSE:UBER trades at ~$75.47 (up +0.11% intraday on 1H chart), showing steady recovery after a sharp correction. The stock rallied strongly from mid-2025 levels to a peak near $101.99 in late 2025 on ride-sharing and delivery growth, before pulling back hard into early 2026 and testing lows around $69.03. Key observations: - Clear downtrend from Nov 2025–Feb 2026 formed lower highs/lows. - Recent price action bounced decisively off $69–$70 support, forming higher lows and reclaiming $75 zone. - Momentum turning bullish; holding above the 50-period MA with solid volume on up days. Analytical buyer outlook: - Upside trigger: Break $78–$80 on volume — targets $85–$90 retest. - Support to defend: $72–$75 zone; break risks retest of $69–$70. - Ride-sharing/delivery tailwinds remain supportive. Verdict: Correction appears exhausted — bullish reversal underway. Buyers in control near $75. Constructive setup if $80 clears; bias positive.