The week has started with Disney shares falling more than 7%, and for now, selling pressure has remained in place following the company’s quarterly earnings report. Revenue came in at $26 billion, above the $25.7 billion forecast, while net income totaled $2.4 billion. However, selling pressure has intensified due to a sustained increase in costs observed over recent quarters, which is increasingly weighing on the company’s profitability. This dynamic has contributed to a more cautious market sentiment, which could continue to pressure the stock in the coming sessions.
The bearish trend regains relevance
Since July 2025, Disney shares have displayed a consistent pattern of lower highs, forming a well-defined bearish trendline that remains the most relevant technical structure at this stage. The latest downside move has reinvigorated selling pressure, and as long as new meaningful lows continue to form, this downtrend is likely to remain dominant in the short term.
Technical indicators
RSI:
The RSI has shifted below the neutral 50 level, suggesting that bearish momentum remains dominant when considering the average price action over the last 14 sessions. If this behavior persists, it could reinforce continued downside pressure in the short term.
MACD:
A similar picture is emerging in the MACD, with the histogram holding below the zero line, indicating that short-term moving average momentum has turned bearish. As long as this condition remains in place, it may continue to reinforce a prevailing bearish bias in the stock.
Key levels to watch
$116 – Key resistance:
This level aligns with recent highs and represents the main upside barrier. A move back toward this area could challenge the current bearish trendline and open the door to a more sustained bullish bias.
$110 – Current barrier:
A key level marked by the convergence of the 50- and 200-period moving averages. Prolonged price action around this zone could lead to a neutral phase, favoring a short-term sideways range.
$101 – Key support:
The most important downside level, corresponding to the lows of recent months. A move back toward this area would reinforce bearish momentum and could enable a further extension of the existing downtrend.
Written by Julian Pineda, CFA, CMT – Market Analyst